When it comes to selling your home, a property that lingers on the market for an extended period can be detrimental to your goals. In our latest post, we will guide you on how to achieve a quick sale while steering clear of the pitfalls of a stagnant listing.
When a house remains on the MLS for weeks or even months, the likelihood of it selling drops significantly. As it stays stagnant, it will gradually descend the list of available properties, leading to fewer views and decreased interest. Over time, potential buyers may start to question whether there’s an underlying issue with the home. Even if the property is in excellent condition, homes that linger on the market for too long often become overlooked. On platforms like the MLS and Zillow, prospective buyers can easily track price fluctuations and the duration the property has been listed. Regularly dropping your asking price may convey a sense of desperation, prompting buyers to feel entitled to offer much lower than your initial expectations. Below, we share insights into why your home might not be selling and actionable steps you can take.
Why Your Home Isn’t Selling
Priced Too High
One of the primary reasons a home fails to attract interest is if it’s priced too high from the outset. Buyers may simply pass it by, causing the listing to gradually lose visibility as it falls down the rankings. Even if you subsequently lower the price to a more reasonable level, the reduced exposure means fewer prospective buyers will see it.
Poor Photos or Descriptions
Any element of a subpar listing can deter potential buyers. Unfortunately, many listings feature inadequate or poorly taken photos . To create a compelling listing, invest time in decluttering and cleaning your home. Ensure that the photos are well-lit and visually appealing; consider hiring a professional photographer to enhance your listing’s presentation. A modest upfront investment can significantly impact how your property is perceived. Additionally, make sure your ad copy is engaging and highlights the positive aspects and unique features of your home.
Dark and Uninviting Spaces
When potential buyers visit your home, it’s crucial that they do not feel trapped in a dimly lit environment. Open all curtains and allow as much natural light in as possible. An open and airy atmosphere will make prospective buyers feel more at ease and welcome, creating a positive first impression.
Necessary Major Repairs
Many lenders are hesitant to finance properties that require significant repairs. If your home is in disrepair or needs extensive cosmetic updates, considering a direct sale may be the most practical option for you.
The Cost of a Stagnant Listing
The longer your listing remains inactive, the more it ends up costing you. You will continue to incur expenses related to the home, including utility bills, homeowners insurance, and property taxes. Moreover, you must factor in the time and resources spent preparing the house for the MLS, which may feel wasted if the property remains unsold.
What You Can Do About It
Skip the MLS Completely
Many homeowners in Lehigh Valley and nationwide are choosing to sell their properties directly to buyers. This approach can liberate you from the burdens of commissions, repair costs, and the uncertainty of when your house will sell. At iBuyLehigh, we are a dedicated team of direct buyers ready to make a fair offer on your home almost immediately, with no obligation on your part. If you’ve struggled to sell your property in the past or prefer a hassle-free sale without any additional costs or waiting, a direct sale could be the ideal solution for you.
Enhanced Marketing Efforts
If you choose to relist your property, consider taking a different approach this time around. If you’re going to invest in relisting, do it properly. Engage a professional photographer or videographer to capture your home in the best light. Invest in featured listings and upgraded online marketing options. The more visibility you can gain for your property, the better chance you have of attracting serious buyers quickly.
Set the Right Price from the Start
Nothing can undermine an impressive listing faster than an unrealistic asking price. Prospective buyers may assume the property is beyond their budget or that the seller lacks experience. Either scenario can lead to a lack of serious inquiries. By establishing a competitive price right from the beginning, you increase the likelihood of attracting interested buyers and selling your home in a timely manner.
Do you have a house you want to sell in the Lehigh Valley area? Whether you’ve previously attempted to list your home or not, we can help you sidestep the waiting, challenges, and expenses associated with a traditional MLS listing. Discover what a direct sale could mean for you! We consistently provide fair and honest offers for homes in Lehigh Valley.